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Typeform

Forms and surveys people actually finish. AI-built lead capture, audience segmentation, and automated follow-ups trained on 1 billion responses.

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Pricing: Free plan available. Basic $29/mo. Plus $59/mo. Business $99/mo. Enterprise custom pricing.

About Typeform

Typeform made form-filling not terrible, and the AI features turned it into a real lead gen tool. The conversational format shows one question at a time and adapts based on answers. Completion rates run about 20% higher than traditional forms. The AI builds forms from a chat prompt. It's trained on patterns from over 1 billion responses, so it knows what question order, wording, and logic paths actually convert. What happens after submission is where it gets interesting. Conditional logic routes leads to different follow-up sequences. Integrations push data straight into your CRM. Built-in analytics show you exactly where people drop off. You're replacing a clunky form builder, a separate survey tool, and your lead routing logic with one platform. The AI also answers customer questions inside the form in real-time, which cuts support tickets and keeps people moving through your funnel.

Features

  • AI form builder trained on 1 billion response patterns
  • One-question-at-a-time conversational format that lifts completion rates
  • Conditional logic for qualifying and routing leads
  • Built-in AI that answers customer questions inside the form
  • Analytics dashboard that shows exactly where people drop off
  • Native integrations with CRMs, email tools, and automation platforms
  • Custom branding and embedded forms for your site

Use Cases

  • Build lead capture forms that convert about 20% better than traditional ones
  • Run customer surveys with conditional logic for audience segmentation
  • Set up product quizzes that recommend and route to the right offer
  • Qualify leads automatically and push them to your CRM with context
  • Run market research surveys with AI-tuned question flow

Pros

  • + Completion rates are measurably higher than what you get with traditional builders
  • + AI builds forms from a prompt. Saves hours of design work
  • + Conditional logic gives you sophisticated lead routing, no code needed
  • + Clean UI that actually looks good on your site
  • + Integrates with every major marketing tool you're probably already using

Cons

  • - Price adds up fast if you need multiple forms on higher-tier plans
  • - Free plan is very limited on responses and features
  • - Conversational format doesn't work great for long data entry forms
  • - Some advanced logic is locked behind the $99/mo Business plan

Integrations

hubspot salesforce mailchimp zapier slack google-sheets notion

Added: 2026-03-08 · Last updated: 2026-03-08