Brand24
AI-powered social listening and media monitoring tool that tracks brand mentions across social media, news, blogs, and forums with real-time sentiment analysis.
About Brand24
Brand24 monitors what people say about your brand across the internet and turns that noise into actionable intelligence. It tracks mentions on social media platforms, news sites, blogs, forums, review sites, and even Telegram channels, then applies AI-powered sentiment and emotion analysis to categorize everything as positive, negative, or neutral, with specific emotions like admiration, joy, anger, and fear. For marketing teams, the value is in the speed and specificity. Real-time alerts notify you when mention volume spikes, which could signal a viral moment, a PR crisis, or a competitor making waves. The AI Brand Assistant lets you query your monitoring data conversationally, asking questions like what triggered the mention spike last Tuesday or which influencers are driving negative sentiment. Anomaly detection explains sudden changes in your brand perception without you having to dig through dashboards. The influencer identification feature scores users by reach and engagement, helping you find authentic advocates and potential partnership opportunities. Topic clustering groups related mentions by subtopics, which is useful for identifying recurring themes in customer feedback or competitive conversations. Pricing starts at $149/mo (annual) for the Individual plan with 3 keywords and 2,000 mentions per month. Team at $249/mo adds 7 keywords, 10,000 mentions, and real-time updates. Pro at $299/mo unlocks AI Insights, Events Detection, and 40,000 mentions. Business at $499/mo provides 25 keywords and 100,000 mentions. The entry price is steep for small teams, but the AI analytics layer adds real value beyond basic mention counting.
Features
- Real-time mention tracking across social, news, blogs, forums, and Telegram
- AI sentiment and emotion analysis with six emotion categories
- Anomaly detection with automated spike explanations
- AI Brand Assistant for conversational data querying
- Influencer identification and engagement scoring
- Topic clustering and subtopic analysis
- Custom alerts and notification system
Use Cases
- Monitor brand sentiment in real-time and catch PR crises early
- Identify influencers and advocates who are already talking about your brand
- Track competitor mentions and market sentiment across channels
- Analyze customer feedback themes to inform product and content strategy
Pros
- + AI-powered emotion analysis goes deeper than basic positive/negative sentiment
- + Real-time alerting is fast enough that you'll know about a PR fire before it spreads
- + Conversational AI assistant saves time compared to manual dashboard navigation
- + Cross-platform coverage including Telegram and forums catches mentions others miss
Cons
- - Entry pricing at $149/mo with only 3 keywords is expensive for small brands
- - Keyword limits on lower tiers force hard choices about what to monitor
- - Requires proper keyword configuration to avoid noisy or irrelevant results
Integrations
Added: 2026-03-01 · Last updated: 2026-03-01