HubSpot MCP Server
The official HubSpot MCP server connects Claude to your CRM: contacts, deals, campaigns, marketing emails and blog posts. Setup, safety and prompts.
- Pricing
- free
- Page updated
Free on every HubSpot plan, free CRM included. The Claude connector needs a paid Claude plan, and the AEO tools need Marketing Hub Pro or Enterprise.
HubSpot runs two official MCP servers. The remote one at https://mcp.hubspot.com is the one marketers want. It reads and writes CRM records, campaigns, marketing emails, landing pages and blog posts. The other one, the Developer MCP server, runs locally through the HubSpot CLI (hs mcp setup) and is for people building HubSpot apps and CMS themes. If you don't write code, skip it.
On Claude you don't touch a config file. HubSpot is listed in Claude's connector directory, it works on every HubSpot plan (free CRM included), and you need a paid Claude plan. ChatGPT has its own HubSpot connector. Claude Code, Cursor and custom agents hit the same server through an MCP connector you create in HubSpot under Development > MCP Connectors.
My favorite workflow: ask Claude which campaign drove the most closed-won revenue last quarter (that's the get_campaign_attribution_reports tool), then have it rank your marketing email subject lines by click rate and write the next email as a HubSpot draft. You review it in HubSpot and hit send yourself. There's no send tool in HubSpot's public tool list.
The caveat: writes are real. It can create and edit contacts, deals and tasks, and it can publish landing pages and blog posts. It asks for confirmation before writes, and HubSpot tells you to set Write tools to Needs approval in Claude's connector settings. Do that. It can't delete anything, bulk edits cap at 10 records at a time, and if your account has Sensitive Data turned on, engagement data (emails, calls, notes) is blocked.
Official vs community HubSpot MCP
Remote server URL: https://mcp.hubspot.com
What you can ask it
- “Which campaign generated the most closed-won revenue last quarter? Show deal count and total amount per campaign.”
- “Pull our last 20 marketing emails and rank the subject lines by click rate. What do the top 5 have in common?”
- “How long did contacts spend in each lifecycle stage last quarter? Tell me where MQLs stall.”
- “List landing pages under a 2% conversion rate in the last 30 days and suggest one fix for each.”
- “Draft a blog post on email deliverability in HubSpot with author, meta description and slug. Leave it as a draft.”
- “Create a static segment of contacts who opened an email in the last 14 days but have no open deal.”
Features
- Search and filter contacts, companies, deals, tickets, leads, custom objects and segments, or query them SQL-style with `query_crm_data`
- Campaign analytics plus closed-won revenue attribution per campaign
- Marketing email stats (sends, opens, clicks, bounces, unsubscribes) and draft creation with A/B variants
- Create, edit and publish landing pages, website pages and blog posts
- Create and update CRM records and log calls, notes, meetings and tasks (no deletes)
- Content analytics for pages and posts: views, form submissions, conversion rates
- AEO tracking: share of voice and prompt results across ChatGPT, Gemini, Perplexity and Claude (Marketing Hub Pro or Enterprise)
How to set up the HubSpot MCP Server
Works with: Claude, ChatGPT
https://mcp.hubspot.com using the connector's client ID and client secret. The client has to support OAuth with PKCE.
3. Run the get_user_details tool to check which objects and tools your account can use.Alternatives
Official but local and CLI-based. Use it to build HubSpot apps and CMS themes, not to query your CRM.
Handy if one agent needs HubSpot plus a dozen other apps, but you get Zapier's actions instead of HubSpot's native tools.
FAQ
Is there an official HubSpot MCP server?
How do I connect HubSpot to Claude?
Can the HubSpot MCP change or delete my data?
Can it send marketing emails?
Is the HubSpot MCP server free?
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