Frase

AI-powered SEO content platform that automates research, generates optimized briefs, and tracks your visibility in AI search engines.

About Frase

Frase is built for the content marketer who spends too much time researching and not enough time writing. It analyzes SERPs for any keyword, pulls out the headings, questions, subtopics, and themes from top-ranking pages, and turns all of that into a content brief in under 12 seconds. From there, you write in the built-in editor with real-time optimization scoring that tells you how well you cover the topic compared to competitors. The platform has leaned hard into the AI search optimization angle. Its AI Visibility tracking monitors how your content appears in ChatGPT, Perplexity, and Google AI Overviews, which is where more organic traffic goes every quarter. The AI Agent feature handles 80+ content-related tasks, from generating outlines to running site audits to auto-inserting internal links. Pricing is straightforward compared to many competitors. The Starter plan at $39/mo covers 10 AI-optimized articles, basic AI visibility tracking, and 50 audit pages. The Professional plan at $103/mo is where most teams land, with 40 articles, 250 audit pages, and multi-domain support. Frase is less of a full AI copywriter and more of a research and optimization engine, and it is good at that specific job.

Features

• SERP analysis with competitor heading and topic extraction
• AI content brief generator in under 12 seconds
• Real-time content optimization scoring
• AI Visibility tracking across ChatGPT and Google AI Overviews
• 80+ AI Agent skills for content workflows
• Auto internal linking and site audits
• Google Search Console integration for question research

Use Cases

• Research and outline SEO content briefs in minutes instead of hours
• Optimize existing content against current SERP competitors
• Track how your content is cited in AI search engines
• Run content audits to find gaps and optimization opportunities

Integrations