intermediate analytics

Traffic Strategy Builder

Analyze your project's content and generate a 30-day traffic acquisition plan with specific SEO, social, community, and distribution actions.

Works with: claude-code

You’ve built the thing. Now you need people to find it. This skill audits your current content — topics, keywords, internal linking, freshness — then researches which traffic channels work for your type of product and produces a week-by-week 30-day plan with specific actions for each channel.

What Makes This a Claude Code Skill

Claude Code reads your entire project content directory to understand what you’ve already published, identifies gaps and opportunities, then uses web search to research traffic channels that work for your product category. The result is a concrete strategy document written to your project files — not generic advice, but actions tied to your actual content and situation.

The command file lives at .claude/commands/traffic-strategy.md in this project.

What Gets Audited

Before building the plan, the skill runs a content audit:

  • Topic coverage — what subjects you’ve written about, what’s missing
  • Keyword gaps — topics with search demand that you haven’t addressed
  • Internal linking — orphan pages, missing cross-links between related content
  • Content freshness — outdated posts that need updates, stale publish dates
  • Content depth — thin pages that could rank higher with more substance

Channels Covered

The 30-day plan includes specific actions across:

  • SEO — keyword targets, content updates, technical fixes, new pages to create
  • Social — platform-specific posting schedule, content formats, engagement tactics
  • Communities — relevant forums, Slack/Discord groups, Reddit threads, where to contribute (not spam)
  • Email — list building tactics, newsletter content, outreach templates
  • Paid — budget-appropriate paid channel recommendations with expected ROI ranges

Setup

The command is already available at .claude/commands/traffic-strategy.md. If you’re setting this up in a different project:

mkdir -p .claude/commands

Then add this content to .claude/commands/traffic-strategy.md:

Analyze this project's content and build a 30-day traffic acquisition strategy.

## Step 1: Content Audit

Read all content in `src/content/` and analyze:
- Topic coverage and gaps
- Keyword targeting (from titles, descriptions, headings)
- Internal linking structure — find orphan pages and missing cross-links
- Content freshness — flag posts older than 6 months without updates
- Content depth — flag pages under 500 words on competitive topics

## Step 2: Channel Research

Use web search to research:
- Which traffic channels work for this product type/category
- Competitor traffic sources (if competitors are identifiable from content)
- Community platforms where the target audience hangs out
- Current trends in content distribution for this niche

## Step 3: Build 30-Day Plan

Create a week-by-week calendar with specific daily actions:

**Week 1: Foundation**
- Fix technical SEO issues found in audit
- Update stale content with fresh information
- Set up tracking for key pages

**Week 2: Content**
- Publish new content targeting identified keyword gaps
- Repurpose existing content for social platforms
- Start community participation (value-first, no promotion)

**Week 3: Distribution**
- Launch outreach to relevant newsletters and communities
- Begin social posting cadence
- Cross-link new and existing content

**Week 4: Amplification**
- Double down on channels showing traction
- Publish comparison or roundup content for link building
- Plan next month based on what's working

## Step 4: Output

Write to `./traffic-strategy/30-day-plan.md`
Include: audit findings, channel recommendations with priority ranking, week-by-week calendar, and success metrics.
Print audit summary and top 5 priority actions to terminal.

Usage

/project:traffic-strategy

Claude reads your content, researches your market, and writes a 30-day traffic plan tailored to what you’ve already built and where your best opportunities are.

Tips

  • Run this after you’ve published at least 5-10 pieces of content so the audit has something to work with
  • The audit findings alone are worth running the skill for — they often surface quick wins
  • Re-run monthly and compare plans to track progress on keyword gaps and content depth