strategy Video
Vibe Marketing Explained: The New Rules of Marketing in 2025
HubSpot's CMO Kipp Bodnar and Kieran Flanagan sit down with Morning Brew founder Alex Lieberman to break down what vibe marketing means for growth teams. They get into why old playbooks are falling short, how taste and curation beat volume, how AI tools like Claude and Cursor fit into marketing workflows, and which team structures will win in the AI era. A heavyweight conversation with real operational experience behind it.
"The playbooks that built the last decade of growth marketing are breaking. The teams that win now are the ones that move faster with fewer people and better taste."
— Marketing Against the Grain (HubSpot)
Key Takeaways
- Old growth playbooks (SEO, email blasts, paid loops) are hitting diminishing returns — AI changes the unit economics of marketing
- Vibe marketing favors taste and curation over volume — smaller teams with AI tools outperform bloated departments
- Team structure matters more than tool selection — who orchestrates the AI stack determines results
#vibe marketing
#growth marketing
#HubSpot
#Morning Brew
#marketing strategy
#AI marketing
Added: 2026-03-30