Harvard AI Marketing Course: Transforming Strategies with Generative AI
A 2-day intensive from Harvard on applying generative AI, predictive analytics, and agentic AI to marketing. Day 1 covers customer economics, AI-driven behavioral profiling, and AI governance. Day 2 covers Generative Engine Optimization, campaign automation, and building a 90-day AI marketing plan. You leave with a custom GPT/Claude Project loaded with your own brand data and an AI Marketing Algorithm Blueprint. Taught by Jake Cook (Harvard Business School) and Christina Inge (Fussa Award winner). $3,200 — the premium option for serious marketers.
"You leave with a working custom GPT loaded with your brand data and a 90-day AI marketing plan. Not theory — a system you can run."
— Harvard Division of Continuing Education
Key Takeaways
- Covers GEO (Generative Engine Optimization), agentic AI, and Claude Projects — the curriculum is current
- Hands-on: you build a custom GPT/Claude Project with your own brand data during the course
- Taught by Jake Cook (Harvard Business School, worked with Google/Microsoft/YETI) and Christina Inge (Harvard teaching award winner)
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Added: 2026-03-30