Claude Code & MCPs Built My $145K Marketing Machine
Cody Schneider walks through his full GTM engineering stack on Greg Isenberg's podcast. Claude Code + MCPs running cold outreach, lead scraping, and ad creative on autopilot. He breaks down the exact tools: Instantly AI for email, Phantom Buster for scraping, Apollo API for enrichment, HeyGen for video ads. The $145K/month number comes from replacing human SDRs with AI pipelines. Real numbers, real stack, no theory.
"The SDR role is dead. An AI pipeline does what a $60K/year rep does, for $500/month in API costs."
— Greg Isenberg
Key Takeaways
- Full GTM stack: Claude Code orchestrating Instantly AI, Phantom Buster, Apollo API, and HeyGen
- Cold outreach automation that replaces $60K SDRs with $500/mo in API costs
- Cody Schneider's GTM Engineering framework: scrape → enrich → personalize → send → track
Related Tools
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Notion
Your marketing command center. Content calendars, campaign briefs, brand wikis, and editorial workflows — with built-in AI and an official MCP for Claude Code integration.
Added: 2026-03-04