The Competitor Copy Analyzer looks at messaging. This goes deeper. Point it at a competitor’s domain and it pulls apart their entire business: pricing model, market positioning, product differentiation, content and SEO footprint, social presence, and tech stack. You get a structured SWOT analysis and specific counter-positioning suggestions you can act on.
What Makes This a Claude Code Skill
Claude Code uses Firecrawl and WebFetch to scrape competitor sites across multiple pages — homepage, pricing, blog, about, docs. It then cross-references your own project files for positioning gaps. The output is a full intelligence report written directly to your project, not a summary in a chat window.
The command file lives at .claude/commands/competitor-teardown.md in this project.
What Gets Analyzed
- Pricing Strategy — free tier structure, plan names, price points, annual vs monthly, enterprise gating
- Market Positioning — who they say they’re for, primary value prop, how they frame the category
- Product Differentiation — unique features they highlight, what they compare against, integration ecosystem
- Content & SEO Footprint — blog frequency, topic clusters, keyword targeting patterns, content depth
- Social Presence — active platforms, posting frequency, engagement patterns, community size
- Tech Stack — detected frameworks, analytics tools, marketing automation (from page source and headers)
Setup
The command is already available at .claude/commands/competitor-teardown.md. If you’re setting this up in a different project:
mkdir -p .claude/commandsThen add this content to .claude/commands/competitor-teardown.md:
Run a full competitive intelligence teardown on the business at $ARGUMENTS.
## Step 1: Scrape Key Pages
Use Firecrawl or WebFetch to retrieve and analyze:
- Homepage — positioning, hero messaging, social proof
- Pricing page — plans, price points, feature gating, free tier
- About/team page — company size, funding, mission framing
- Blog — recent topics, publishing frequency, content depth
- Documentation or features page — product capabilities, integrations
## Step 2: Business Analysis
Document findings across these dimensions:
- **Pricing Strategy**: Model type, price points, free tier, annual discounts, enterprise sales
- **Market Positioning**: Target audience, category framing, primary differentiator
- **Product Differentiation**: Unique features, integration ecosystem, comparison pages
- **Content & SEO**: Blog topics, frequency, keyword focus, content formats
- **Social Presence**: Active platforms, follower counts, engagement quality, community
- **Tech Stack**: Detected from page source — frameworks, analytics, marketing tools
## Step 3: SWOT Analysis
Based on findings, produce:
- **Strengths**: What they do well and will be hard to beat
- **Weaknesses**: Gaps, slow areas, poor execution
- **Opportunities**: Underserved segments, missing features, content gaps you can fill
- **Threats**: Where they could hurt your position if they improve
## Step 4: Counter-Positioning
Suggest 3-5 specific positioning moves:
- Messaging angles that exploit their weaknesses
- Content topics where they're absent
- Feature gaps worth highlighting
- Audience segments they're ignoring
## Output
Write to `./competitor-teardown/[competitor-domain].md`
Print SWOT summary and top 3 counter-positioning moves to terminal.Usage
/project:competitor-teardown https://competitor.comClaude scrapes the competitor’s key pages, analyzes their business across six dimensions, and writes a full intelligence report with SWOT analysis and counter-positioning recommendations.
Tips
- Run this for 3-5 competitors and compare the reports to spot market-wide patterns
- The SWOT section is the most actionable — use it to guide your next quarter’s roadmap
- Re-run every 3-6 months as competitors ship new features and change pricing